Custom Fitting · with American Golf

Custom Club Fitting,
Dialled In by Data.

Through our partnership with American Golf Monument, one of London's most respected fitting homes, Grip Golf golfers get expert Callaway custom fitting, six premium brands, and 10% off every purchase.

Why fit

Off-the-rack clubs fit nobody.

The clubs on the shop wall are built for an average golfer who doesn't exist. Get the lie angle, shaft, loft, length or grip wrong and you're fighting your equipment before you've even swung.

A proper fitting changes that. On a launch monitor, every variable is measured against your real swing, so the clubs in your bag are built around you.

  • Measured, shot by shot Every change is validated on a launch monitor across carry, spin, launch and dispersion.
  • Expert fitters Fitted at American Golf Monument, one of London's most respected and best-equipped fitting homes.
  • 10% for members Quote Grip Golf at checkout for 10% off every purchase, from drivers to footwear.
The partnership

Grip Golf American Golf

World-class equipment, expert fitting and member-only benefits, all arranged for you by our coaches.

The point of a fitting is simple: scoring lower.

Here is what dialling in your specs changes, shot to shot.

  • Distance & carry

    Match shaft, loft and weighting to your swing and add real, repeatable yards, with more carry where it counts.

  • Tighter dispersion

    Tighten your shot pattern and control trajectory, so your misses stay closer to the line and the good ones repeat.

  • Shaft & weighting

    Dial in shaft flex, weight and profile to your tempo and transition, the engine of a consistent strike.

  • Grip & gapping

    Optimise grip size for your hands and set consistent yardage gaps through the bag, with no overlaps and no holes.

Callaway clubs and bag in a Trackman bay at Grip Golf
American Golf Monument
10%
off all purchases

Just quote “Grip Golf” at checkout at American Golf Monument.

In partnership with American Golf
Exclusive for members

Your partnership perks.

We've partnered with American Golf Monument, one of the most respected and well-equipped custom-fitting locations in London, to give Grip Golf golfers access to world-class equipment, expert Callaway fitting and exclusive benefits.

Quote Grip Golf at checkout for 10% off every purchase.* Speak to one of our coaches or contact us directly, and we will arrange everything for you.

Your 10% covers

  • Drivers, woods, hybrids & iron sets
  • Wedges & putters
  • Golf balls, bags & accessories
  • Apparel & footwear

*10% off is not valid on custom clubs.

Brands we fit.

Drivers, woods, hybrids, irons, wedges & putters
  • Callaway
  • TaylorMade
  • Titleist
  • Ping
  • Cobra
  • Mizuno
Reviews

Rated by London golfers.

5 Google reviews

Read all reviews
  • ★★★★★

    “Great golf simulator, has everything you need and a good value membership.”

    Olivia Dennehy· Tower Bridge
  • ★★★★★

    “I have been an enthusiastic but poor golfer for years so thank heavens for Charlie Day at Grip Golf. I have had 7 lessons with him and they have been absolutely transformative. He has a lovely calm relaxed style that puts you at ease immediately and his instruction style is fantastic. The facilities are great and I’d recommend that anyone - wherever they are with their game - gives Grip and Charlie a try. I’m looking forward to my next 3 lessons and will deffo book more!”

    Tim Easton· Tower Bridge
  • ★★★★★

    “Grip Golf offers a great product with reasonably priced Golf Sim bookings. The location is also convention for professionals in the City who don’t want to travel for hours for some golf! 10/10”

    Sivert Svanberg· Tower Bridge
  • ★★★★★

    “This is a brilliant facility and easy to get to. The equipment works well and the place has a pleasant atmosphere. Even better the practice bays have been increased.”

    DC Visavadia· Tower Bridge
  • ★★★★★

    “Brilliant set-up in a prime location just off Tower Bridge. The staff are extremely helpful and the equipment is top of the range. I had a session with Mark who was evidently very knowledgable and a great coach. Will definitely be coming back.”

    Ryan O'Donovan· Tower Bridge
  • ★★★★★

    “Really friendly and helpful coach”

    George Blackmore· Deptford Park
  • ★★★★★

    “Have been a member since last Dec and have been having such a great time. 2 bays for swing analysis or course play and a recently added bigtilt putting green helped set me up for a good experience on the course. All members I’ve encountered are super nice and the coaching team too. Dave Chapman gave me my intro and has been my coach - I don’t have enough words to describe how much of a legend he is. Conclusion: you won’t regret joining Grip Golf Deptford”

    Emma Chung· Deptford Park
  • ★★★★★

    “A professional experience and coaching session with my coach Mark. Facilitates are good and if you are serious about improving your game this will do it. Recommend this.”

    Ian Hodgson· Tower Bridge
  • ★★★★★

    “I’ve seen instant improvement after just three lessons with Charlie at Grip Golf. His coaching is incredibly detailed and structured — every session is clear, purposeful and tailored exactly to what you need. I’ve tried a number of coaches in London and Charlie is genuinely the best I’ve worked with. He explains the mechanics in a way that makes sense, gives you simple feels to take away, and the changes translate quickly onto the course. The lesson bundles are excellent value for money, especially considering the quality of coaching and technology available. He’s also very flexible with scheduling and the location is easy to get to, which makes staying consistent much easier. Highly recommend for anyone serious about improving their golf.”

    Taylor· Tower Bridge
  • ★★★★★

    “The facilities are excellent and very well maintained. Everything feels well organised. Charlie has been my coach throughout this time, and working with him has been a great experience. He is highly professional, friendly, and incredibly patient. Over the past year, he has helped me a lot not only in improving my technique but also in understanding my game better.”

    Li Henry· Tower Bridge
  • ★★★★★

    “After a long break from playing, I picked up my clubs again around two years ago. However, with the UK weather limiting practice time, I wasn’t progressing as quickly as I’d hoped. I joined Grip Golf and had an introductory session with Dave Chapman. We built an instant rapport, and he quickly identified a few key adjustments in my swing. He also introduced me to TrackMan and showed me how to use it effectively to monitor my progress. Having never taken lessons before, I decided to book a series of sessions. After just three lessons, I’m striking the ball better than ever. Dave is flexible in his approach and has a real talent for explaining concepts in a way that makes them easy to understand and apply. I’m now making the progress I was aiming for and couldn’t recommend him more highly.”

    Rob Flack· Deptford Park
  • ★★★★

    “Solid repetitive instruction with clarity on several points now.”

    Rory Linden-Kelly· Tower Bridge
  • ★★★★★

    “David was very knowledgeable and demonstrated the equipment well. He also gave me some great tips to improve my putting.”

    Jamie White· Deptford Park
  • ★★★★★

    “I booked a free trial which was a very nice experience overall, with both the admin staff and coach. The membership and lesson packages are more attractive than other places in the City. Highly recommended!”

    SOOMI OH· Tower Bridge
  • ★★★★★

    “I did a session with Mark and he’s honestly outstanding; would highly recommend!”

    Jack Blackton· Tower Bridge
  • ★★★★★

    “I had an induction with David chapman and instantly he was able to identify why I was having problems with my golf game. Since then I have continued to have lessons with him and my swing has improved dramatically, making me a lot more confident for when I go on to the course. David is enthusiastic when coaching and has been more than happy to go the extra mile, offering to help with analysis of my swing outside of the lesson, or staying around for an extra 10 minutes to ensure I have a clear understanding of what I need to do The facility is also great, large bays, and the use of trackman has allowed me to use the in-depth data to understand how my swing is impacting the ball flight, which gives me targets to aim for with each swing. I would highly recommend”

    Freddie Heath· Deptford Park
  • ★★★★★

    “I booked a free trial day, and he was incredibly kind and helpful throughout. I even felt a little guilty because my appointment made him miss a beautiful sunset with his wife — not exactly the best timing on my part 😅 Despite that, he was never annoyed and helped me calmly and professionally until the end. A truly kind person and a great experience. Highly recommended!”

    Sj S· Tower Bridge
  • ★★★★★

    “The price broken down from monthly to daily is half the price of 100 balls at a driving range,the equipment is the beat out there the location is close to me,the coaches prices are better than the competition and finally the quite solitude of the studio where I can really focus without all the noise. Plus one month free membership and also dave chapman who gave my induction gave me some great swing tips. All in all I'm very pleased .Will be using the studio daily.”

    Richard Howard· Deptford Park
  • ★★★★★

    “Brilliant facility run by excellent people. Recommend it 100%”

    Laurence Lee· Deptford Park
  • ★★★★★

    “I had a great time with Mark today. Thanks for his hard work and love this spce a lot! However I coudn't proceed the payment. I would appreciate it if it could be sorted out. Thanks!”

    Jung Woo Park· Tower Bridge
FAQs

Fitting questions, answered.

Anything else? Speak to a coach at either studio, or email paul.elvin@gripgolf.co.uk and we will arrange your fitting.

Do I need to be a member to get fitted?

No. Anyone can book a custom fitting through American Golf Monument. Grip Golf members and clients get the extra 10% discount on purchases by quoting Grip Golf at checkout, and our coaches will arrange the whole thing for you.

Where does the fitting take place?

At American Golf Monument, one of London's most respected and best-equipped custom-fitting locations, offering full Callaway custom fitting. Our coaches can brief the fitter on what we've seen in your swing first, so you arrive with a head start.

Which brands can I be fitted for?

Callaway, TaylorMade, Titleist, Ping, Cobra and Mizuno, covering drivers, woods, hybrids, iron sets, wedges and putters.

How does the 10% discount work?

Quote “Grip Golf” at checkout at American Golf Monument and you’ll get 10% off all purchases: drivers, woods, hybrids and iron sets; wedges and putters; golf balls, bags and accessories; and apparel and footwear.

Will a fitting actually improve my game?

A fitting matches your equipment to your swing, increasing distance and carry, tightening shot dispersion, controlling trajectory, dialling in shaft flex, weight and profile, optimising grip size, and ensuring consistent yardage gapping. Better-fitted clubs are simply easier to score with.

How do I get started?

Speak to one of our coaches or contact us directly and we’ll arrange everything for you. Email paul.elvin@gripgolf.co.uk to book your custom fitting.

Book your fitting.

Speak to a coach or contact us directly and we'll arrange your custom fitting at American Golf Monument, with your Grip Golf 10% as standard.