Custom Club Fitting,
Dialled In by Data.
Through our partnership with American Golf Monument — one of London's most respected fitting homes — Grip Golf golfers get expert Callaway custom fitting, six premium brands, and 10% off every purchase.
Off-the-rack clubs fit nobody.
The clubs on the shop wall are built for an average golfer who doesn't exist. Lie angle, shaft, loft, length, grip — get one wrong and you're fighting your equipment before you've even swung.
A proper fitting changes that. On a launch monitor, every variable is measured against your real swing — so the clubs in your bag are built around you, not somebody else.
- Measured, not guessed Every change validated on a launch monitor — carry, spin, launch and dispersion, shot by shot.
- Expert fitters Fitted at American Golf Monument, one of London's most respected and best-equipped fitting homes.
- 10% for members Quote Grip Golf at checkout for 10% off every purchase — from drivers to footwear.
A fitting isn't about buying new clubs — it's about scoring lower.
Here is what dialling in your specs actually changes, shot to shot.
- Distance & carry
Match shaft, loft and weighting to your swing and add real, repeatable yards — more carry where it counts.
- Tighter dispersion
Tighten your shot pattern and control trajectory, so your misses stay closer to the line and the good ones repeat.
- Shaft & weighting
Dial in shaft flex, weight and profile to your tempo and transition — the engine of a consistent strike.
- Grip & gapping
Optimise grip size for your hands and set consistent yardage gaps through the bag — no overlaps, no holes.
Grip Golf × American Golf Monument.
World-class equipment, expert fitting and member-only benefits — arranged for you by our coaches.
- 10 %Off every purchase
- 6Premium brands fitted
- 4Categories your 10% covers
- Every shotMeasured on a launch monitor
Just quote “Grip Golf” at checkout at American Golf Monument.
Your partnership perks.
We've partnered with American Golf Monument — one of the most respected and well-equipped custom-fitting locations in London — to give Grip Golf golfers access to world-class equipment, expert Callaway fitting and exclusive benefits.
Quote Grip Golf at checkout for 10% off every purchase. Speak to one of our coaches or contact us directly, and we will arrange everything for you.
Your 10% covers
- Drivers, woods, hybrids & iron sets
- Wedges & putters
- Golf balls, bags & accessories
- Apparel & footwear
Brands we fit.
Drivers, woods, hybrids, irons, wedges & putters- Callaway
- TaylorMade
- Titleist
- Ping
- Cobra
- Mizuno
Rated by London golfers.
4.8 · 12 Google reviews
Read all reviews- ★★★★★
“Walked in never having held a club. Eight weeks with Andy later and I hit my first 200-yard drive. The Trackman data makes everything click.”
Sam K.· Tower Bridge - ★★★★★
“Mark rebuilt my swing in three sessions. Handicap down four already. Best coaching I've had anywhere in London.”
Priya R.· Deptford Park - ★★★★
“Brilliant indoor setup and the bays are spotless. Knocked a star off only because peak slots book up fast — get in early.”
Hannah M.· Tower Bridge - ★★★★★
“I'd been stuck at a 14 handicap for years and honestly thought that was just my ceiling. A friend recommended Grip and I booked a block of lessons with Mark, half expecting the usual range-ball nonsense. It wasn't that at all. Mark looked at the Trackman numbers, spotted that my club path was way out to the right, and gave me one drill to fix it. Andy then helped me dial in my wedges on a separate session. Three months on I'm playing off 9, the 24/7 access means I can practise after work whenever I want, and the whole place just feels built for people who actually want to improve rather than be sold a membership. Cannot recommend it enough.”
David O.· Deptford Park - ★★★★★
“The 24/7 access is genuinely life-changing for shift workers like me. Quiet, warm, and the kit is top spec.”
Lucy T.· Tower Bridge - ★★★★★
“Took my two teenagers for a taster and they haven't stopped talking about it. Friendly, no ego, all about the golf.”
Ben A.· Deptford Park - ★★★★★
“Charlie is a fantastic coach — patient, clear, and genuinely funny. Made my first ever lesson completely un-intimidating.”
Femi A.· Tower Bridge - ★★★★★
“Best money I spend each month. The data feedback loop is addictive and my ball striking has never been more consistent.”
Tom B.· Tower Bridge - ★★★★★
“Mark is brilliant with beginners. Broke everything down so simply and I left actually understanding why the ball does what it does.”
Aisha N.· Deptford Park - ★★★★★
“Spotless bays, great coffee, and a community that actually wants you to get better. Tower Bridge location is unbeatable.”
Oluwa S.· Tower Bridge
Fitting questions, answered.
Anything else? Speak to a coach at either studio, or email paul.elvin@gripgolf.co.uk and we will arrange your fitting.
Do I need to be a member to get fitted?
No — anyone can book a custom fitting through American Golf Monument. Grip Golf members and clients get the extra 10% discount on purchases by quoting Grip Golf at checkout, and our coaches will arrange the whole thing for you.
Where does the fitting take place?
At American Golf Monument — one of London's most respected and best-equipped custom-fitting locations, offering full Callaway custom fitting. Our coaches can brief the fitter on what we've seen in your swing first, so you arrive with a head start.
Which brands can I be fitted for?
Callaway, TaylorMade, Titleist, Ping, Cobra and Mizuno — covering drivers, woods, hybrids, iron sets, wedges and putters.
How does the 10% discount work?
Quote “Grip Golf” at checkout at American Golf Monument and you’ll get 10% off all purchases: drivers, woods, hybrids and iron sets; wedges and putters; golf balls, bags and accessories; and apparel and footwear.
Will a fitting actually improve my game?
A fitting matches your equipment to your swing — increasing distance and carry, tightening shot dispersion, controlling trajectory, dialling in shaft flex, weight and profile, optimising grip size, and ensuring consistent yardage gapping. Better-fitted clubs are simply easier to score with.
How do I get started?
Speak to one of our coaches or contact us directly and we’ll arrange everything for you. Email paul.elvin@gripgolf.co.uk to book your custom fitting.
Book your fitting.
Speak to a coach or contact us directly — we'll arrange your custom fitting at American Golf Monument, and your Grip Golf 10% comes as standard.